Optimizing Your Images for Better SEO

13 Aug
An image of a man who is searching the web after optimize

An image of a man who is searching the web after optimize

SEO, commonly known as Search Engine Optimization, is a process adopted by many online businesses to improve the visibility of their websites over the major search engines.

There is a mad race going over the web to get to the number one.  As per the latest studies, it has been made clear that 90% of the web users do not go beyond the first page results. Therefore, to gain the attention and interest of the web users, it is extremely important for the business to make their website secure higher rankings in search engines.

SEO is a process, which gives you an opportunity to make your website reach to higher search engine positions.  There are various guidelines of Google, which you need to abide by, in order to get the attention of the Google. There are various terms related to the SEO process, which makes it easy for your website to be on the top. You need to choose the right keywords, optimize your website with those keywords, use relevant images, simple design, great content, etc. In this article, we are going to tell you how you can optimize images on your website for improved SEO results.

Image ALT Tags:-  Since, Google bots cannot read images, you need to optimize your images accordingly to gain Google attention by optimizing them correctly. Using image ALT tags, you can give description to your image, which will make easy for the crawlers to read. A good image ALT tag should have proper description defining the picture along with relevant keywords.  You need to be careful that you do not make image description too long or too short.

File Name:- Your image should  have a relevant name.  It not only defines your picture, but also identify it from the rest of the images present over the web.  If your image is non-descriptive, name it today. For an example, let us suppose, you have taken an image from your smartphone which name it as 6786565_7676767.jpg, Google will not know by this name, what the image is all about. The best thing about file names is that they are easy to change. Try to make the names of your images, more narrative and descriptive.

File Size:- There are two major factors of the file size, one is the dimensions of the image and another is how much storage space it requires. While optimizing the image, ensure you keep the dimensional size of the image as big as possible and storage space as low as possible.

Anchor Text:- Like your webpages, you can also make your images to rank well in the search results.  Building links on your images will give you better SEO results.  Link building is important to drive huge traffic back to your website. Therefore, you should not miss a single opportunity, where you can build quality links, even if it is images.

Those are the various factors using which you can optimize your images for better SEO.  You should pay attention to all the Google guidelines as it will help you get more customers, more sales, and more profits.

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