Social networking

General topic platforms like Facebook and Twitter can help you build a network of contacts and engage with your existing clients. Other websites focus on specific topics or segments, like LinkedIn which focuses on professional networking and recruitment for businesses. On most networks, you can run searches for keywords related to your product or service to find questions to which you can respond. This will give your name and your expertise more exposure. It's also important to remember that social networking statistics, such as the number of friends, followers or fans you have, have an increasing impact on search engine rankings as well.