Search engine optimization

If you have an online presence, make sure people can find you. Learn how to use the right keywords, in the right places on your website, so that interested consumers can find you on search engines. Use incoming links (get other websites to link to yours) in order to rank higher. To get higher rankings, especially for local businesses, ensure your name, address, and phone number is displayed prominently on your website and that it matches what is in other online directories and listings.