Online advertising

With online advertising, you can purchase space for your promotional messaging or banner ads. Examples of places where your ad can appear include search engine results pages, online classifieds, social networking websites and advertising networks.
Online advertising offers the advantage of speed: you can quickly publish a promotional message and receive instant feedback on the number of times your ad has been viewed and clicked, depending on the purchase model you've agreed to. Common cost models for this type of advertising are Cost Per Mille (also called Cost Per Thousand), Cost Per Visitor, Cost Per View and Cost Per Click. Access to this kind of data gives you the ability to alter your strategy, if need be, in order to effectively drive traffic in your direction. If you set up tracking mechanisms within the code of your website, you can also track which advertising platforms convert the most visitors into sales or desired actions.