Email marketing

Sending emails to clients and others who agree to receive information from you is a useful way to keep them informed of new developments in your business, while reminding them of your existence. They may appreciate emails if you include interesting offers, discounts, or helpful tips. Remember, people are busy, and many of your messages may not get opened. You can track what kinds of email get read by using email marketing software. Don't forget to check your inbox regularly; most clients expect some form of response within 24 hours. Also, be sure to give your clients an option to unsubscribe from your emails if they no longer want to receive them.